Made 2 Times More Effective than before
Ever gone to the mall or department store? Have you noticed how the same jingle kept playing over and over until you wanted to cover your ears just to stop listening to it? It basically becomes noise to shoppers’ ears to hear the same song played repeatedly. Luckily, there is now a technology to solve these problems, if establishments would have a mind to make improvements in their audio technology.
Meet Audio Spotlight system. It has the ability to keep sound focused to intended listeners, distributing sound to wherever you want it and eliminating sound anywhere else. This ground-breaking Audio Spotlight innovation creates a firm, fine beam of sound that can be targeted as accurately as that of a spotlight, enabling focus to only a certain area that you want to emphasize. Simply aim the flat, thin speaker to the targeted listening area and project the sound without any noise in other parts of your establishment.
From 2000, Audio Spotlight systems have been installed in countless places all over the world. This system can now be seen in museums, exhibits, galleries and various stores as well as digital signage. Whatever unique project a company promotes, more and more of the elite and top companies are choosing to avail of this uniquely patented Audio Spotlight technological development to provide high-quality and accurately focused sound.
Maximum Sound Seclusion, Zero Noise Policy
The Audio Spotlight utilizes a ray of ultrasound like a “virtual acoustic source”, making it possible to focus more of the sound to a specific area and eliminating any sound heard beyond the said area. The Audio Spotlight system ensures maximum sound seclusion to only the targeted area, which is twice that of a loudspeaker. The latter often projects sound to the targeted area but can still be heard by unintended listeners. This is quite the opposite in the case of the Audio Spotlight as it distributes sound to only twice as much intended listeners, thereby eliminating any sound that is considered noise in any other part of an establishment.
Beamed Sound Increases Sales
Any establishment wondering if this installation will be worth the expenses should take a look at the ones which have these installed already. Incidentally, a sales boost of over 130 percent is said to be possible with the use of targeted message.
In Freemans Bay, New Zealand, banana supplier All Good Bananas tested this unique audio system at a certain supermarket. Ultimately, it was meant to see whether it will really help in the sale of its products. On the floor of the banana display, a message stating: “Listen to your conscience” was written. Whenever a prospective buyer stood at this display, a message runs for 40 seconds from the speaker above them. As it is only heard by one shopper at one time, the message seemed to become the listener’s ‘conscience’ and was able to convince more buyers to purchase bananas. The campaign ran for three weeks in the said supermarket and its sales totaled NZ $3, 000 from the earlier sales of $ 2, 242.